‘Barbie’ movie is taking over Dallas ahead of premiere next week

Have you caught a case of Barbie fever? Greta Gerwig’s summer blockbuster certainly has Dallas feeling pink.

Barbie fans across D-FW will have plenty of chances to dress up and feel the spirit of the new movie at events in local cinemas.

Those eager to see Barbie can buy tickets to the July 19 “Barbie Blowout Party.” These early screenings are taking place in several area cities before the movie’s July 21 opening.

Most national theater chains — from Plano-based Cinemark Theaters to Austin-based Alamo Drafthouse Cinemas — are participating in the screenings.

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Alamo is inviting guests to five special events related to the movie. Some, like the “Barbie Blowout Party,” are already sold out.

Tickets remain for the July 22 “Barbiecore Dress-Up” at Alamo’s Cedars location, where those wishing to channel their inner Barbie or Ken can compete in a Barbie costume contest.

Other Alamo events include a “Barbie Slumber Party Pajama” screening in Las Colinas and Richardson where guests can wear pajamas and bring pillows. The Lake Highlands and Denton locations have matinee “Barbie Brunch” screenings with a special brunch menu.

The theater chain is also selling Barbie merchandise, including a limited edition lunchbox and thermos. A “Barbie Collection Pop-Up” this Saturday in Arlington offers another chance to find Barbie-inspired items.

In Fort Worth, Rooftop Cinema Club is celebrating Barbie’s arrival in a different way. The cinema atop The Worthington Renaissance Fort Worth Hotel is showing a series of movies with female leads, including Legally Blonde, Bridesmaids and Clueless.

The Galleria Dallas is also getting in on the fun. It’s hosting a “Barbie Skate Night” from 6 to 8 p.m. on July 22 at the Galleria Dallas Ice Skating Center.

Evo Entertainment in Southlake is putting together “Destination: Barbie Land,” an immersive event centered on the movie. The space includes a Barbie beach club, disco dance floor and glam boutique and runs July 19-23. The location has already sold out a “Barbie Dress-Up Party” screening for July 22.

The Barbie events will come as Gerwig’s film jostles with Christopher Nolan’s drama Oppenheimer for box office supremacy. Both films release July 21 and the juxtaposition of Barbie’s neon pink cheer and Oppenheimer’s apocalyptic seriousness has inspired a bevy of online memes. AMC recently released numbers indicating more than 20,000 film fans are opting for a “Barbenheimer” double feature.

Barbie stars Margot Robbie as Barbie, who is living out her perfect life in the pink-laden Barbie Land. She’s surrounded by other versions of herself and Ken (Ryan Gosling). Barbie’s adventure starts when she has an existential crisis. Ken tags along as they transition into the real world.

Academy Award-nominated director and writer Greta Gerwig will direct the Warner Bros. production, which also stars Will Ferrell as the CEO of Mattel.

Barbie has been in the political spotlight following a controversial world map in the film that got it banned in Vietnam. The map even elicited a reaction from Republican Texas Sen. Ted Cruz.